We are pleased to advise that Professor Kate Burridge’s Fleeman Lecture, ‘Magnificence of Promises’: Samuel Johnson and advertising has now been published. This is a fascinating exploration of the early history of advertising in England, and includes eleven reproductions of eighteenth century advertisements. The essay opens with Johnson’s quote from The Idler ‘Promise, large Promise, is the soul of an advertisement’
Kate Burridge is Professor of Linguistics at Monash University, Melbourne, Australia.
Copies are available for $A35.00, including postage form The Secretary, Johnson Society of Australia, PO Box 79, Doncaster, VIC, 3108 Australia